AI-Driven Effectiveness Analysis of Retail Promotional Strategies: An Empirical Study on Consumer Response Patterns and ROI Optimization. Journal of Global Engineering Review, [S. l.], v. 3, n. 2, p. 14–27, 2025. Disponível em: https://gereview.com/index.php/jger/article/view/2. Acesso em: 1 mar. 2026.